Techniques to Win Over the Masses
Modern day Machiavelli Dr. William Horton, author of Mind Control, keynoted the “Taipan: Making of Asian Giants” program this week in Kuala Lumpur, Malaysia. After showing various debate clips featuring Presidents Reagan, Bush, Clinton, and Obama, he outlined five techniques for winning over (manipulating!) the masses:
- Encourage their dreams
- Justify their failures
- Allay their fears
- Confirm their suspicions
- Create a common enemy
So this is how it’s done — cold and calculating. We’re so predictable. Keep this list handy.
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Once you see this list you can see how eloquently the world leaders use it. Is looks very simiilar to Dale Carnegie ‘How to win friends and influence people’, or even a strategy for getting your kids to do what you want! “The problem with people is that they’re only human.” CS Lewis